Hanging Roses on a Chain Belt (OBS LinQ & Van den Berg Roses)

Jonah
April 9

Jonah Tas | Roos Visser | Bram Verhoeven | Aron Dingemanse

Spring 2026

OBS LinQ Launches Automated Rose Placement System for Greenhouses

OBS LinQ has introduced its new Vertical Rose Placement System, a purpose-built automation solution designed to streamline how roses are placed onto vertical conveyor belts. Traditionally a labor-intensive task requiring multiple employees, this process can now be handled efficiently with precision robotics.

At the core of the system is an innovative cart-based handling method that organizes roses with their flower heads closely aligned. This design minimizes stem entanglement, allowing a collaborative robot to pick and place roses smoothly and up to 10% faster than manual labor. The result is consistent placement, improved product quality, and reduced waste.

Customers are already seeing results. “We used to need five people just to load roses daily,” said Maria Jensen, Operations Manager. “Now the system handles it with incredible consistency, reducing labor pressure and increasing output without expanding our team.”

The system integrates easily with existing conveyor setups. After installation, operators simply load roses into the feed tray and start the process, allowing the robot to take over repetitive handling tasks.

“By combining robotics with thoughtful design, we’ve created a system that reduces costs while improving consistency and scalability,” said CEO Oscar van Buijtene. “Growers and processors can now focus on growth instead of staffing challenges.”